Hi. I'm Jeff.
I'm an entrepreneur and consultant (yay Reynolds+Myers) who teaches established companies how to think and act more like startups, and founders how to grow their startups into established companies.
Much of my work centers on helping leaders thoughtfully design their marketing departments in order to tame the chaos and do the best work of their careers.
Most days I spend thinking, writing, and advising. Over the years, my work and words have been featured by Good Morning America, The Wall Street Journal, and New York Times, among others.
The Monster That Ate Marketing
True marketing leaders know their job isn’t simply to design great marketing programs, it's to design great marketing departments.
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“...a clear path out of our frenetic pace and into a whole new world of coherence, clarity, productivity and success.”
ROB PEREZ, Regional President, First Interstate Bank (Ret.)
“The Monster That Ate Marketing is a must-learn for all marketers and a must-read for the C-Suite.”REBECCA CATLETT, Director of Marketing & Communication, Okanagan Specialty Fruits
“The book’s concepts, principles, and practices are lavishly illustrated with many examples drawn from diverse companies and individuals, both present-day and historical.”
KARL WIEGERS, PhD, author of The Thoughtless Design of Everyday ThingsDownload a Sample
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Chapters 1+2 (+ ToC)
